HAWKERS · CAPSULE COLLECTION 2023
CLIENT
Hawkers
YEAR
2023
MY ROLE
Creative concept · Film idea · Scriptwriting · Campaign copywriting
THE SCRIPT
The horizon, that perfect line, boundary of two worlds.
It looks kind of… challenging.
The only finish line it seems I won’t be able to cross.
Every time I get close, it disappears, only to reveal another new path.
But quitting has never been an option for me, so I’ll keep trying.
After all, who would dare speak of impossibles to someone who’s striving for the horizon?
CAMPAIGN
Behind the campaign.
For a racing driver, every finish line is a goal to reach. But the horizon plays by different rules: move towards it, and it reveals another path.
“Seek the Horizon” builds on that tension, connecting Gasly’s determination with the possibilities ahead as he begins a new chapter with Alpine.
CAMPAIGN COPY
The launch newsletters connected Gasly’s move to Alpine with the arrival of his new Hawkers collection, carrying the “Seek the Horizon” concept from the campaign film into product storytelling.
