HAWKERS · PAULA ECHEVARRÍA · 2023

Hawkers × Paula Echevarría

Hawkers × Paula Echevarría

Enjoy the ride.

To celebrate ten years of Paula Echevarría × Hawkers, we embraced life as a rollercoaster: unpredictable, exhilarating and made for those who dare to let go.

To celebrate ten years of Paula Echevarría × Hawkers, we embraced life as a rollercoaster: unpredictable, exhilarating and made for those who dare to let go.

CLIENT

Hawkers

YEAR

2023

MY ROLE

Creative concept · Film idea · Scriptwriting · Campaign copywriting

THE SCRIPT

Life is a rollercoaster.

Some feel fear. We feel adrenaline.

So we take the plunge and throw our hands in the air.

We feel the wind on our faces. The drop in our stomachs.

We seek out risk. It makes us feel alive.

Because, in the end, life is a game—and only the brave know how to play.

Life is a rollercoaster.

Some feel fear.

We feel adrenaline.

So we take the plunge and throw our hands in the air.

We feel the wind on our faces. The drop in our stomachs.

We seek out risk.

It makes us feel alive.

Because, in the end, life is a game and only the brave know how to play.

CAMPAIGN

Life is a rollercoaster.

An amusement park became the setting for a campaign about embracing the unexpected. The script turns the sensations of a rollercoaster the rush, the wind, the stomach drop into a way of looking at life: taking chances and enjoying the ride.

CAMPAIGN COPY

Ten years.
Growing uptogether.

The anniversary newsletter celebrated Paula’s journey with Hawkers from the very beginning, introducing an exclusive collection of four new silhouettes and a fresh take on a bestseller. A shared history, with something new to discover.