Manuel Turizo
Client: Hawkers
Campaign:
Nos fuimos hasta Miami para demostrar que, si hay un accesorio imprescindible en un look, claramente son las gafas de sol. Por ello, rodamos una campaña donde Manuel Turizo se escapa de una villa completamente desnudo y lo único que coge al salir son unica y exclusivamente sus Hawkers. Todo acompañado de su mayor hit hasta el momento, La Bachata.
Pero antes ...
To generate hype ahead of our campaign launch, we leaked photos of Manuel Turizo running naked through Miami, without any context or explanation, and of course, without anyone knowing it was us behind it. The photos made their way to the press, TikTokers, and influencers around the world.
Chaos ensued.🔥
The story went viral, and within just one morning, hundreds of videos flooded social media and news outlets, with people speculating about the reason behind Turizo’s nude run.
At that moment, we launched our campaign and sent Turizo’s collection sunglasses to the celebrities who had spoken about the photos, asking them to show them to their followers and reveal the real reason behind Turizo’s naked run in Miami.
The campaign’s impact was massive, as was the surge in sales that followed.
Newsletter:
